Thursday, May 31, 2012

Internet marketing is fun

Learning Internet marketing can be fun. I learned a lot from this class. It turned me from a participant to an owner of the Internet market. Here are some of the major ideas that i learned from this class.

Customer is the center - Business should always focus on the customers and focus on building relationships with customers. Internet marketing makes marketing personal again. Business can listen to what customers have to say, and provide personal service to different customers. If businesses really care about their customers, customers will know that and appreciate it as well.

The importance of social media - Social media is a strategy that business owners cannot miss. Social media turn the relationship with customer to a 'friend' relationship. Most marketing effort is not coming from business, but other customers. People talks about businesses through 'like', commenting and sharing. The sharing power is the new power that will have greater impact than anything else.

The future is mobile (and tablet) - When Apple brought out iPhone, smart phones became a new trend to everyone. For Apple, and its factories in China, they know that iPhone is their future. I personally do not think tablet will be the future, but through out this class, i started to realize tablets are important as well.  Internet data flow from mobile is starting to surpass the date flow from a computer. People find mobile is way more convenient than computer these days. Gaming on smartphone rising fast. game developers also move to developing apps. Companies like Apple and google did not only creates smartphone s and operating system, they also create many related industries that support themselves.


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