I think one of the best examples of online
branding is Lululemon. The major reason I think this is because of Lululemon’s
ability to carry their in-store experience into their online presence. Providing
a unified branding across all platforms that reflects with their consumer’s
lifestyle is key. They have built a very strong and distinct lifestyle brand
that resonates with consumers and feels like an extension of who they are (or
want to be). When you walk into the store there is a sense of inspiration and
community.
Lululemon has excelled
at creating a sense of community that remaining in consumers’ minds beyond the
point of their purchase. With videos, pictures, blogs and peer-to-peer advice
they focus on educating the consumer which adds to the value and credibility of
the Lululemon brand.
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