Apple is today’s #1 brand of mobile technology. They not
only define themselves as a company, but they enable the everyday uses of new
technology with simplicity in design and use.
They also let consumers define their own lifestyles, with Apple’s
brand personality through its features. Because of the features that let
consumers easily customize their media, Apple provides ways that the typical
non-tech savvy use their products to make interaction between what’s possible
technologically and their own lifestyles interweave. Apple lets everyone including grandparents and
grandchildren, to share their experiences through technologically in the simplest
way possible.
Apple is the leader in mobile devices; phones, mp3 players,
laptops and other devices combined. They triumph over other tech giants such as
Nokia, Samsung, and Sony. Their influence, built upon their iPod’s Halo effect,
covers many markets including music, productivity, and creativity sectors in
the digital age.
The customer experience found within Apple’s reach reinforce
the apple brands’ ability to provide a simple and easy way to use your
products, and also provide a way to manage it without having to know a lot
about technology. This can be experienced at every Apple store’s Genius Bar- from which anyone can
bring in their devices and get help or get something fixed without having to go
through the hassle of dealing with confusing jargon or concepts.
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