In this day and age an internet presence is critical to just about every business, new and old. Perhaps more important, and certainly more exciting than this new avenue of promotion, are the deep implications that modern customer interfaces hold. Online presence can certainly assist the process of branding, however it is the case more and more that a central site drives the entire business operations. In this type of case, as with RelayRides, their web presence a keystone to their success.
I think they have done a good job because their website, sort of inherently, is geared towards their target customers. The younger, tech savvy crowd hungry for new innovations and exciting concepts will likely be their audience online and off. This raises the issue surrounding the expansive potential to connect both worlds, the virtual and physical.
RelayRides has an effective website that manages nearly all of the operations. Additiionally, they have a presence in other social media platforms. I chose RelayRides because their website says it all. Its practical, functional and attractive. With so much hinging on a website, its no wonder that RelayRides has done such a nice job.
check them out at RelayRides.com
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