Researches have
shown that although Internet is one of the fastest, and innovative medium for
business marketing, mobile phone is still the number one medium to use when it
comes to promoting your business. Mobile phone has 5 billion mobile phone
users, and even these phones are now developing into smart phones, which are
basically mobiles you can use not only to send and check emails, but also surf
the Internet, and have convenient applications in your mobile phone. Sur La
Table should make use of this growing trend as part of its marketing strategy
to reach their customers, making it an easier access for customers to purchase
items or know about the latest news and updates regarding the business.
One of the things
Sur La Table can do is that rather than texting customers the promotion or
latest events, Sur La Table should call the customer one by one. This way
customer will feel like they are treated specially, and that Sur La Table care
about each and every one of them. It is easier to persuade and influence a
person by phone either rather than just by waiting a customer to answer the
text. For instance, when there’s an upcoming event, Sur La table marketers can call
and get a quicker answer on whether or not customers will come to their events.
This is easier than having to wait from an email, text or even RSVP online. Another
thing that can be done is to create an application for Sur La Table. With the
advanced technology of the current smart phones, many users use these apps for
an easier and instant access to their favorite brands. They can see the latest
news, updates, sales and even purchase products using these apps.
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