Big Fish Games Inc. Game Finder Mobile App

In the article “How Mobile is Rapidly Evolving the World” by Forbes, there are three important takeaways of strategies to prepare for the mobile future. First, is to deliver a full-featured mobile-first engagement that aligns with the desktop experience. Second, is to evaluate opportunities to integrate your existing information and collaboration tools into your mobile devices. And third, to measure, measure and measure again what’s working and not working. It is highly important to have a good system in place and to always monitor errors and be able to consistently fix them.

As mobile users are beginning to incline dramatically, we can see that the shift from desktop to mobile and tablet pc are highly increasing. Also to keep in mind that in 2011, Apple sold more iOS (iPads and iPhones) with 156 million, than all Macs that were ever sold with 122 million. With those statistics in mind, we ought to be able to adapt to the fast pace mobile technology. We have to go where the customers are going. In today’s world, everything is changing rapidly, thus mobile technologies are disrupting traditional business. In order to stay competitive and beat out the market, we have to go where the consumers are.

My client company is Big Fish Games Inc. This company is a provider of Internet media delivery software and game services. I would compare it to Zynga, as many of you might be familiar as the game provider that is in collaboration with Facebook. Since Big Fish Games is a new gaming company, we already know that mobile technology is important, as it is part of their source of income. Their main source of income is through the sales of their games that come from many platforms such as, desktop PC, Mac, the iPhone and the iPad. In June 2011, they launched an app called Big Fish Games Game Finder. It is an app created to give users the ultimate new way of finding their specific games to what types of game genres that they like. Big Fish Games has a gigantic number of games, where they proudly announce that they create a new game every single day! With so many games to choose from, it is often difficult to find and pick the one that you love most. But by having the game finder, it enables users to easily identify what game that they love most. In the app, there is an option to find games from each platform of PC, Mac, iPhone and the iPad. There is also an option to find new releases, top games, and all games. I think they are ahead of competitors in terms of adapting to the mobile technology. They truly understand where the customers are going, and that is the essential part of marketing, being able to target their audience well and to effectively market their games around their customers’ wants and needs.