As a non-profit organization focused on helping children vulnerable to abuse, there may not be a lot of applicable mobile applications available to maintain their mission. A game may not be serious enough for donors and families in need. It could actually deter people away from the brand. My suggestions for Childhaven's mobile use will come mostly from teaming up with another company to provide parenting advice and using an already popular application such as Instagram.
Childhaven will most likely not have the funds and resources to build their own mobile application that provides tips and advice for parents in certain challenging situations. There are most likely other companies that have either already created such a useful application or would like to. Teaming up such a company will allow funds and resources from both organizations to be used while displaying Childhaven as the program to turn to when help is needed in person.
Something that currently lacks from most of Childhaven's online activity is pictures of the children. Creating an account on Instagram and posting an adorable picture of a child at least once a week should allow them to develop followers. Their Instagram account should be connect to all other social media outlets. This would be a great and fun way to share pictures of the children receiving help.
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