Monday, June 4, 2012

What I have learned from ECIS 462

This class is my favorite class throughout the quarter because I use social media on a daily basis, and it is fun to know how social media is affecting businesses nowadays. There are a lot of sections that I found it will be useful in the future.

First, it is very important for organizations to use social media platform to promote their business.  Before taking this class, I did not realize the purpose of company creating Facebook page is for building relationship and promotion. It is amazing to know how business organizations are using their Facebook page to benefit consumers by creating deals and coupons.
Secondly, when promoting online, it is significant to have compelling content to attract customers. Since there are so many advertisements and commercials nowadays, businesses have to create contents that are able to stay in people’s minds.

Third, while promoting online, it is important to follow the 80/20 rule. A successful business organization needs to show consumers that they care about consumer’s feedback. It is an important way to build trust relationship with your customers.

Last, it is significant to use videos and mobile apps. As we discussed in class, these two are very powerful tools in marketing. In addition, interesting videos and mobile apps can easily attract all types of consumers.
After taking this class, I have learned a lot of great strategies that will be very useful in the future. I really enjoy taking this class. Thank you Dr. Joe.

Dave

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