ECIS 462 Review

1. Content must be relevant to your consumers. I learned that this is key in social media marketing, if you can't have content that is easily shared between your target market, you will have a hard time. If you work for your consumers and the consumers will reward you by being loyal to your company. It's all about content, content and content. Content is all that makes a brand make it or break it.
2. Word of mouth DOES make a difference. No matter how much a company shoves advertising down someone's throat, the ultimate final decision can be based on what your peers said about the company or the product. If there was an idnetial pair of Toms shoes at Nordstrom but under a company named Poms, you would purchase Toms because not only are they identical, Toms gives a pair to someone in need.
3. Relationships! Life is about relationships, and the relationships with one consumer is just as important as your competition. Focus on building relationships with customers, relating with them and exchanging thanks and feedback.