- Mobile is the future; embrace it. While I new that the rising popularity of smartphones indicated a need for companies to look into mobile, I didn't predict that tablets and mobile devices would outsell laptops. This ties into interactivity as well and a need for mobile ads to engage with the consumer and provide captivating content. Gamification is on the rise as well, and if companies don't embrace mobile technology now, they'll soon find themselves leagues behind and struggling to successfully market their brand.
- Mass marketing is dead. With the wealth of social media tools available, permission marketing is the only truly effective way to reach consumers. We now expect that the ads we see are not only targeted and relevant to us, but entertaining as well. We are bombarded with marketing messages that try to interrupt our days, and we don't have time to listen and respond to them. If we give a company permission to market to us, the company has a higher probability of selling because we have already expressed an interest. Permission marketing is a more cost and time efficient marketing tactic, and has caused the demise of mass marketing.
- Video is crucial to Internet marketing success, and you have to master great storytelling to use it right. I didn't realize the importance of marketing on tools such as YouTube and Vimeo. Before this class, I really considered both more of a place for music videos, movie trailers, or user generated content. I now understand the true scope of especially YouTube's capabilities as an Internet marketing tool. We watched some incredible videos that prove that if they include compelling stories, videos are an incredibly effective way of marketing.
This was the most relevant and interesting class I have taken so far. Marketing is becoming more and more digital every day, and as a marketing major, I feel better prepared for the business world having studied the trends and principles of Internet marketing.
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