In this internet marketing class I have learned about the
power of a powerful message. Sharing a story that inspires your audience can be
the best way for customers to have a genuine interaction with your brand. Using
humor is also a way to relay a heartfelt message from your brand.
Also I learned about the importance of messaging your
audience with relevant information at the right time. If they are constantly
bombarded with marketing messages from one brand they will begin to ignore the
all together and block them out with the other thousands of messages they are
exposed to everyday.
Lastly, using Facebook and Twitter as a resource to interact
with customers is an important factor. Just because you can share every single marketing
message doesn't mean you should. The 80/20 rule should be applied to every
internet marketing strategy.
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