1. Internet Marketing is next to impossible to pin down--it's always changing, never pausing for a single moment. Once you learn something it's out of date. Maybe that may be a bit of an exaggeration, but the moment you collect data for your business of which you are attempting to make a marketing assessment, nine times out of ten the data is incorrect by the time you present the statistics to the board; however, that may be great news regarding the growth of a company. In any case, it's a taxing world, internet marketing. You have to be in-the-now and always on top of your game to keep up with this industry. Customs and conventional ways around the internet are changing as we speak, and it's accelerating at such a fast pace that you are always in the process of learning. Yet, isn't that half the fun? You are always learning about the internet and new technology while simultaneously utilizing it and applying to your business' success. There are many facets fo internet marketing of which a business needs to be aware in order to create and enjoy long-term success.
2. The smallest of details can either majorly withhold your company from improvement or catapult it towards success, depending on which way they are handled. The smallest of details in web design, in target marketing, in advertisements, word choice, and so forth all have a large impact on target audience members. Understanding your targe audience is also crucial down to how they live, how they act, and how they think. Getting feedback from your audience is probably the most helpful information that any company could ever hope to receive, whether comments are positive, negative, constructive, or anywhere in between. It is hard to motivate people to leave the simplest of comments or to participate on your company's social media sites, but if effort is placed within the 80/20 rule, (where 80% of interaction is simply for building bonds and relationships and for the benefit of the customer and 20% is for self-advertisement), then customers will begin to instill trust and desire that relationship with your company. They'll begin lending their voices and becoming your most trustworthy and valuable advisors if you want to learn how better to serve them and to improve your company. Relationship building and customer to company interaction is crucial in internet marketing.
3. I've never understood the entire vast scope of internet marketing in different contexts. With certain businesses, I never understood why they would ever dive deeper into video-making on YouTube or create accounts on social media sites like Pinterest or Tumblr. I believed some pairing--like Rhapsody and Pinterest--did not make any sense at all and was a waste of effort, time, and money. However, I've learned that companies and internet marketing are in fact social media in themselves. They are simply vehicles of communication and relationships between previously faceless companies, CEO's and slogans and unnamed, unthinking consumers. Now the relationships have evolved to become those between a friendly helpful business full of your average everyday human beings and thinking, caring, thoughtful customers who are also average everyday people with similar interests, wants, goals, dreams, desires, tastes, etc. Oddly, the internet and social media has made both sides of the relationship human again. Therefore, I began to see the value in every touchpoint of the relationship, whether on Twitter, Facebook, YouTube, LinkedIn, Pinterest, Tumblr, 4Square, QR codes, Groupon, and so many more.
I especially enjoyed this class, finally being able to learn how to verbalize such a complex and ever-moving world of internet marketing. I can see the purpose (or the attempt of purpose) in each advertisment that comes across Facebook, every company that I've "liked" and their 80/20 posts that before seemed random to me but now holds so much more value, and in every move the company makes in order to improve their services or products. I have a deeper understanding of the high intensity interconnectedness across the web and a greater appreciation for it. I'm glad I've learned so much that is incredibly valuable to having a successful business, especially unconventional notions that aren't so "academic" or book or number-based--for example, such as the idea of sharing a story. Sharing a relative and relatable story is something that I have not hear of in business courses as much as it was stressed and expressed in this course, and I am very grateful for it.
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