When registering for this class, I was looking forward to learn about things such as tools for internet marketing, data mining for beginners and such, however, the class turned out to be something else than what I expected; Not in a bad way though! If I had to make an analogy of what I learned, it would be as if "Neo just woke up from the Matrix and realized what is going on."
At first, I was a participant, then I became an observer of the internet marketing environment; with upon further pursue I would become a facilitator. Following are my 3 biggest takeaways from this class.
Relationships matter, but relationships can't be build only from one end. The traditional mass marketing strategy is not working as effectively as it did in the past, mainly due to the Internet revolution. Consumers now have an opinion, a voice, power. Companies are increasingly coming up with new strategies on how to build these two-way relationships - through social media, events, interactive marketing, mobile etc.
Stories make or brake a relationship or an advertisement. Question is, what tools do you want to use to tell the stories? I learnt that there are more ways to advertise besides the traditional mass marketing. Now thanks to platforms such as YouTube, Facebook and Twitter, everyone can tell a story, leave feedback or advertise. At the end of the quarter, I had a shot at creating a plan to increase the internet presence of a company.
Finally, Everything is moving towards mobile and interactive marketing. As learned in class, Now is the golden age of internet marketing, new channels emerge, new technology,approaches, strategies and concepts. If a business is not always connected to their customer and the technology their customers use, they can get lost in the stream of "evolution" , in the end, lose their customers of competitors who always keep themselves up-to-date.
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