The introduction to Internet marketing was a great overview of what the course is going to be about. It starts off discussing about the first step to creating a keyword strategy. Creating a keyword is important in a way that is how businesses are discovered. Step two is how to optimize your website; a simple way to achieve that is increasing the websites search engine optimization (SEO). Another key is to make a website easily readable and attract the customer in seven seconds.
Another way of businesses can be marketed through the web is social media. Social media is one of the most popular ways of marketing. Facebook, Twitter, and Foursquare are some of the most popular ways to market businesses. By checking in on Facebook and Foursquare, customers can receive specials, coupons and the most recent news about the business itself. The social media marketing does not force the business to build a website from scratch and assists in building a strong customer management.
Joomla, TypePad, HubSpot, Posterous, Wordpress and Dupral are some blogging platforms to help build websites and blogs for businesses. Blogs consists new research, or experiences shared by a customer, or it could be possibly anything. Also, the blogging platforms offer Content Management Systems that allow for businesses to quickly update their websites without having to change a ton of HTML and CSS codes. There are also inbound and outbound links that help with businesses be found more often than others. CTA also contributes to being a benefactor in Internet marketing.
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