How to Deal With the Changing Landscape of Interactive Marketing

Interactive marketing has been a growing trend over the last few years, and is going to continue to grow exponentially over the next decade, until it becomes ubiquitous within marketing. Currently, interactive staff and funding is relatively low, and is a department segmented from the rest of marketing. Businesses who want to recognize interactive marketing as more than just a trend should begin training employees across the organization in digital skills to quicken the integration of interactive marketing across departments.

Organizations who do embrace interactive marketing will benefit with higher a high ROI and a chance to test drive future large campaigns. Since interactive marketing is relatively cheap, highly targetable, and easy to pull the plug on, proposed expensive campaigns can be tested in the interactive domain to gauge reaction and make appropriate changes before committing to the campaign.

Interactive marketing has the added benefit of providing additional value to consumers. Customers will receive targeted marketing that is more applicable to them and have a better chance to customize their ad experience. Both consumers and corporations will benefit from the increase in interactive marketing.