3 Things I Learned From "The Future of Interactive Marketing": CORE, Relationship and Innovation

     The article "the future of interactive marketing" is mainly talked about CORE. CORE is new concept of interactive marketing. It stands for customize, optimize, respond and empower. In order to gain competitive advantages in the future of interactive marketing, we must implement these concepts into the marketing department and the organization. The idea of CORE is introduced because of the changing in environment. interactive marketing requires more flexibility and dynamic operation.

     In the future of interactive marketing, there is a big trend, that is to build a relationship with customers. Just like marketing in general, the focus is shifting from the product or service itself towards how much value they can provide to customers.  Back in old days, the oil price was expensive, American automakers did not hear from their customers. American cars still uses a lot of oil. Japanese automakers noticed that and jumped into the US market. Japanese cars are smaller and more efficient. Soon, they took up to 60% of the US market.Customers can change a company.Therefore, everything is focus on customers nowadays. 

     In today's world, innovation is a big advantage. the article talks about enabling innovation. However, how to build an innovation can be very difficult. It requires the leaders of an organization to think beyond what they have today, focus on the trend and develop new values for customers. For example, Apple product is extremely popular. However, Apple claims that they do not do much research on consumers. It is the innovation power of Apple, changed customers lifestyle.