Interactive marketing is a rapidly changing industry with improvements developing constantly. The ability to communicate and build relationships is becoming increasingly easier and efficient. People are receiving information at an incredibly fast pace. In the article, The Future of Interactive Marketing, it is displayed why current strategies cannot support the future of interactivity.
The strategy of CORE needs to used as the new direction of interactive marketing. This includes Customizing marketing experiences, Optimizing decisions and processes, Responding to changing marketing conditions, and Empowering staff and customers to advocate for you. The decision of when, how, and to what degree to apply each strategy needs to be determined in order to achieve a "lucrative balance."
Incorporating CORE into any interactive marketing plan will improve relationships between customers and clients, as well as many internal processes. The strategy is even thought to eventually be an innovator in many departments of business, not just marketing. It is expected that everyone will become an interactive marketer by the end of the digital decade. The importance of internet marketing is becoming imminent for the success of businesses in the future.
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