Interactive Marketing: The Keys to Success

The future of interactive marketing is continuously changing the way in which we all life our lives. In the Forrester article The Future of Interactive Marketing, authors Shar VanBoskirk and Emily Riley describe the core solutions to effectively optimizing the opportunity that interactive marketing provides. These 4 core solutions offer guidelines in order to customize, optimize, respond, and empower a customers and staff members experience with a company.

While implementing these core solutions into a company’s interactive marketing strategy one must keep in mind these 3 takeaways.

1.  Relationships: When approaching interactive marketing one must focus on customizing the experience of the customer to create a meaningful relationship without compromising the company’s overall intended message.

2.  Flexibility: Embrace the flexibility that is this new medium. Interactive marketing relies so heavily on the internet medium that is forever and always changing

3.  Be mindful: Doing everything on every platform isn’t the best approach. Keep in mind the user experience and let that guide your decision on ways to empower and enrich customers and staff.