Interactive Media: The New Wave of Marketing

According to Forrester, The Future of Interactive Marketing article, it explains that the future of marketing is interactivity. Throughout the years, interactive marketing has been responsible for taking over the traditional ways of old media and replacing it with digital media. In the near future, interactive marketing will be about the connections between customers and collaborating those relationships with one another. It is all about relationships and not about the media. In today's society, technology plays an important role in the day to day interactions of people using social media, such as Facebook, Twitter and Linkedin. More and more people are using the internet and thus, it has formed interactive marketing.

Interactive marketing is effecting all realms of our lives. Robots or machines have taken over many customer service jobs over the phone and could in the near future become more sophisticated and be further widespread taking over health care positions. Interactivity is changing the way our children learn and think as well as how we all communicate with one another. It's even able to bring together revolutions over corrupt governments and social reform. It's the most effective form of communication and thus marketing so far. With so many ways to connect, interactive media is the new way to advertise. Giving more power to the consumer and gaining product success through vlogs, blogs, and user reviews.

Currently interactive teams only focus on carrying out digital media campaigns instead of increasing interactivity. There are three constraints they're facing, which are limited staff and budget, organizational silos, and tactical responsibilities.

The strategy used by interactive marketers to gain better practices in making successful interactive marketing weighs in mastering the four directives, that is the CORE. It stands for Customize, Optimize, Respond, and Empower. According to Forrester, the CORE mission is to first, customize the marketing experience, secondly, optimize decisions and processes, thirdly, respond to changing marketing conditions, and lastly, to empower staff and customers to advocate for you. These guidelines are key to business and product success on the stage of interactive marketing. By following the CORE concept, the customer will get exactly what they want, how they want and from whom they want.