The world of commerce has been overhauled by everything data. It is easier to collect, process and analyze than ever, however, perhaps more importantly, sharing has reached new levels.
Intereactive Marketing, as discussed in the Forrester article has evolved in responce to the great technological and social advances we made.
CORE, the keystone of this article emphasizes the utility of customization, optimization, responce and empowerment. While these are very broad terms, they hold many importand and specific implications. One of the most exciting Internet revolutions has been the trend toward coupling online and offline experiences.
Collaborative consumption, while it used to be outrageously unfeasible is making great strides with companies such as RelayRides, AirBnB and TaskRabbit.
So while the targeted and customized ad campaigns and empowered grassroots marketing are important, the marriage of the online and offline realms holds great promise that is only now beginning to be tapped.
No comments:
Post a Comment