The Feed Bag Pet Provisions On Facebook

A year and a half ago, when I adopted my Holland Lop bunny, I discovered a local pet shop that carried the supplies my little guy required along with excellent customer service. While making my first purchase at The Feed Bag Pet Provisions, I was instructed by the employee to check out their Facebook fan page.  He explained that the small business enjoys sharing pictures of their customers' pets.  I found their interaction with their customers on Facebook intriguing; I "liked" them the same day and posted a photo of my bunny.

For a small business with not many employees, The Feed Bag Pet Provisions has an extremely high focus on building relationships with customers.  They have easily maintained this business tactic by taking advantage of society's massive use of social media.  Most pet owners already enjoy sharing pictures of their animals to their friends on Facebook.  It can also be safely assumed that as an animal lover, they like being exposed to photos of other pets.  The Feed Bag Pet Provisions takes these facts into consideration when posting on their Facebook fan page as adorable, or just plain silly, pictures of animals are shared frequently.

The Feed Bag Pet Provisions also promotes products on their Facebook fan page.  Arrivals of new pet supplies are announced, often containing a photo to maintain the visual aspect of their social media interaction.  Special offers are also posted on their Facebook fan page that generally include a code word that customers who "like" them can mention to get the deal.  The local pet shop will also occasionally make posts to get their fans involved such as asking "Giants or Patriots" during this past Superbowl weekend or commenting on the weather in Seattle.

I don't "like" a large quantity of businesses on Facebook.  Especially not small local companies, even if I'm a frequent customer.  A certain level of uniqueness and relevance has to be captured within a business' Facebook fan page for me to want to follow it.  The Feed Bag Pet Provisions has successfully incorporated high levels of those two characteristics.  The small business does a wonderful job providing an enjoyable Facebook fan page for their customers to "like."  They have mastered using social media as an extension of their business through the relationships with their customers remaining as a priority.