What Shar VanBoskirk and Emily Riley are trying to tell us is that the future of marketing is interactivity, and if a company follows the CORE process, they will optimize their success during this "digital decade." The main points to take away are that interactivity is plunging into the media and shifting the way we live as we know it. The authors give examples on different communication services that can cause revolutions in different parts of the world.
The article also points out the CORE idea which is important. CORE means customize marketing experiences, optimize decisions and processes, respond to changing marketing conditions, and empower staff and customers to advocate for you. These are points that your organization should focus on in order to have success in the trend changing digital age.
The third important element of this article is what the authors present as their predictions for the future. They expect that the following of CORE will result in everybody becoming an interactive marketer. They also believe an algorithm for desire will emerge and Mark Zuckerberg, Facebook founder, will win the Nobel Peace Prize!
Overall, I thought the article was a good read with a lot of fascinating information. I think it's crucial to recognize some social concerns with moving into this digital age. We want to make sure our society is honestly informed and manipulated as least as possible.
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