Big Potential from Interactive Marketing

Based on Forrester, the next generation or future marketing will be an interactive marketing. It has changed a lot for the last many years. Internet has performed a crucial role since it has changed from the basic “traditional” media to the famous and interactive “digital” media. From what we can see in the real business world, marketing people, such as sales person are using digital media, particularly Internet in order to reach their target market. Perhaps, later there will be no door-to-door sales person because of the digital media.

There are four points that given by Forrester in order to create an interactive marketing. Customize, Optimize, Respond, and Empower (CORE) will definitely help to make a successful interactive marketing. Looking to their valuable mission, CORE tends to be an outline or structure for societies in order to improve their interactive marketing.

Following what CORE has, it will allow the societies, such as sales person, can reach their audiences efficiently. Beside the sales person, the customers also can have valuable experiences from the products that the sales person does in form of interactive marketing. In conclusion, as time goes by, interactive marketing will give many advantages for both societies and customers.