Online Branding - Toyota

Toyota is successful on their use of social medias. The useage among their website, Facebook, and YouTube is clearly different, and all of them are built pretty solid.


Toyota use their website to provide vehicle information and promote large events. In their website, you can find their sales event of the month easily in the middle of their homepage.

The simple layout of the promotion makes it handy for potential customers to research for their new cars. Also, you can easily find out the price and functions of the car that you are interested in by using their step by step "build your toyota" tool. In addition, customers can find the nearest dealer location simply by entering their zip code.

Toyota share smaller events, news, and interesting facts on their Facebook page. Below are some screen shots from their Facebook:

Toyota has a successful YouTube channel which includes 2025 videos.

The reason I introduce Toyota as a great example of online branding is because they did well with branding between their website, Facebook, and YouTube. All three are branded with the moving forward logo, and whenever they are running a promotion, such as the one on the Camry, you will notice that their social accounts also highlight the same promotion so you can feel the consistency moving from one property to the next (See the picture below).