As we all know, all the items, features, and applications
from Apple’s products are very innovative, friendly user, and attractive. Young
age can hear all his music files from iTunes in the iPod. Most of the students
and professor use Macbook and iPad for their daily activities, such as school
project. Thus, Apple reaches the whole target market from different
segmentations.
Apple, which is similar to Blackberry, launches several
kinds of products, such as smart phone and tablet. Apple is the famous and
well-known product within the United States area. Besides using Apple products,
people, who live in the United States, are using Android, Blackberry, Samsung and
Windows products for their smart phones, computers, and tablets. Indeed, some
of them have their own outstanding feature and application. However, the main
reason why Apple is successful compared to other products is because Apple has
the best online branding strategy. For instance, looking to its official
website, Apple always displays the picture of its product, especially the
newest product of Apple has, for example: iPad 3. Visiting to Apple’s website,
makes us, including me, want to know more about the newest Apple’s product.
Beside its amazing website, Apple also has used some other
medias to promote its product, such as advertisement through television. People
will see how creative and innovative advertisement from Apple. Through
television and other online advertisement, it demonstrates how good Apple it is
and makes it differentiate from other competitors through its features and
applications. In addition, it is also very user friendly that makes everyone
wants to buy and use it, including myself.
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