internet marketing synopsis

Throughout the course, I thought that there were a few things that made a big impression about Internet Marketing.

The importance of customer interaction takes precedence; marketing to the customer and giving them a remarkable experience is key to advertising in this digital age. Because we're always online, our presence on the internet defines how marketing will work on us.  The longer we're prolonged to social media for example, the more effective advertising will affect our mindsets.

Social media, on another aspect; gives us  the mediums through which we interact and without this innovation in this age, marketing will not evolve to a digital era. We succumb to the power of the internet, in terms of how it speaks to us, and how we interact with it. We can not produce such traffic that we do now, without word of mouth, without popular media, and without our friends  and family on the different outlets also.

Last but not least, we do not interact with all the advertising without the important concept of it without being interesting and relevant. Otherwise, what's the point of advertising if it doesn't have anything to do with us? With that we have to promote in advertising the idea of a customer based experience, instead of mass marketing, to personally sell to individuals- not just "people."

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Three Things I've Learned

1. Internet Marketing is next to impossible to pin down--it's always changing, never pausing for a single moment. Once you learn something it's out of date. Maybe that may be a bit of an exaggeration, but the moment you collect data for your business of which you are attempting to make a marketing assessment, nine times out of ten the data is incorrect by the time you present the statistics to the board; however, that may be great news regarding the growth of a company. In any case, it's a taxing world, internet marketing. You have to be in-the-now and always on top of your game to keep up with this industry. Customs and conventional ways around the internet are changing as we speak, and it's accelerating at such a fast pace that you are always in the process of learning. Yet, isn't that half the fun? You are always learning about the internet and new technology while simultaneously utilizing it and applying to your business' success. There are many facets fo internet marketing of which a business needs to be aware in order to create and enjoy long-term success.

2. The smallest of details can either majorly withhold your company from improvement or catapult it towards success, depending on which way they are handled. The smallest of details in web design, in target marketing, in advertisements, word choice, and so forth all have a large impact on target audience members. Understanding your targe audience is also crucial down to how they live, how they act, and how they think. Getting feedback from your audience is probably the most helpful information that any company could ever hope to receive, whether comments are positive, negative, constructive, or anywhere in between. It is hard to motivate people to leave the simplest of comments or to participate on your company's social media sites, but if effort is placed within the 80/20 rule, (where 80% of interaction is simply for building bonds and relationships and for the benefit of the customer and 20% is for self-advertisement), then customers will begin to instill trust and desire that relationship with your company. They'll begin lending their voices and becoming your most trustworthy and valuable advisors if you want to learn how better to serve them and to improve your company. Relationship building and customer to company interaction is crucial in internet marketing.

3. I've never understood the entire vast scope of internet marketing in different contexts. With certain businesses, I never understood why they would ever dive deeper into video-making on YouTube or create accounts on social media sites like Pinterest or Tumblr. I believed some pairing--like Rhapsody and Pinterest--did not make any sense at all and was a waste of effort, time, and money. However, I've learned that companies and internet marketing are in fact social media in themselves. They are simply vehicles of communication and relationships between previously faceless companies, CEO's and slogans and unnamed, unthinking consumers. Now the relationships have evolved to become those between a friendly helpful business full of your average everyday human beings and thinking, caring, thoughtful customers who are also average everyday people with similar interests, wants, goals, dreams, desires, tastes, etc. Oddly, the internet and social media has made both sides of the relationship human again. Therefore, I began to see the value in every touchpoint of the relationship, whether on Twitter, Facebook, YouTube, LinkedIn, Pinterest, Tumblr, 4Square, QR codes, Groupon, and so many more.

I especially enjoyed this class, finally being able to learn how to verbalize such a complex and ever-moving world of internet marketing. I can see the purpose (or the attempt of purpose) in each advertisment that comes across Facebook, every company that I've "liked" and their 80/20 posts that before seemed random to me but now holds so much more value, and in every move the company makes in order to improve their services or products. I have a deeper understanding of the high intensity interconnectedness across the web and a greater appreciation for it. I'm glad I've learned so much that is incredibly valuable to having a successful business, especially unconventional notions that aren't so "academic" or book or number-based--for example, such as the idea of sharing a story. Sharing a relative and relatable story is something that I have not hear of in business courses as much as it was stressed and expressed in this course, and I am very grateful for it.

What I've Learned About Internet Marketing

This class has been a pleasure to take; I was excited to sign up ever since I heard it was a course.  There have been many new and exciting things I've learned; however, the three that stand out the most are the 80/20 rule, the importance of developing a relevant story, and the how crucial it is to maintain each page.

The 80/20 rule is something that I surprisingly never learned about before this class.  After hearing that it is a rule that splits up the amount of items for posted for promotions vs. giving the customer what they want, I realized it was extremely important.  Customers do not want to solely hear about what the company is up to.  They are more interested in things that led them to "like" or follow the company in the first place.

The content of the story being told is also significant.  I will now always remember about the importance of relevance.  A story needs to appeal on an emotional level to connect with customers.  It also needs to be simple and to the point.  Stories should not be long and bore the reader or viewer.  Through examples and creating my own internet marketing strategy, I now feel confident in my ability to create compelling internet stories.

With the particular organization I did my project on (Childhaven), I had the opportunity to analyze a company that does not uphold a social media presence.  Before this class, I had always been disappointed whenever I stumbled across a Facebook or Twitter that had minimal updates.  However, after this class I almost cringe because I now know the vast amount of potential available that is being wasted.

What I've learnt ...?

What I have learnt in this class surely surpasses the objectives stated in the syllabus. The idea of Internet Marketing with today's tools such as videos, social media channels, games, etc. was not new to me; however, even I am aware of it, I didn't know how to actually use it. 80/20 Rule; content is king, but context is queen; relevant, interesting content at the right place, right time; etc., all were new, make sense, but interesting, and inspiring. 


I've also learnt that this

and this 

if done well can be viral and worth thousands of words. So obviously, since technology is becoming so cheap, these are where marketers need to strongly take advantage of for some budget reasons, and specially for making successful marketing campaigns.


Last thing, I've finally learnt how to speak to others like a professional, or a great believer. I love TED talks, not because of the content, but because of the enthusiasm of speakers. I am grateful for materials provided in class which really helped me build my confidence, pride, braveness, and then enthusiasm about my presentation. I delivered a message through a talk, a speech, not through slides of text and pictures and maybe videos. I made a story out of all ideas I wanted to deliver and told the story. I am not great, yet. However, I know I am moving forward! :) How great is that when you have the feeling of self-fulfillment, huh? Yes, you know what I am talking about :D


Enjoy some days off before we come back and rock this world [I guess for those who are going to summer school only! For the rest, enjoy your summer \^0^/] I <3 you all! ;)

This class is one of the funniest and interesting business classes that I have taken in SU. I love how relax and free it is in the class. Throughout the whole class, we have been watching a lot of videos about how companies use online resources to market their business. I learn stuff by seeing it so I think videos along with the lecture really help me understand the concepts a lot better. 

There is a lot of stuff that I learnt from this class. I learnt that internet marketing is becoming more and more important and more people are using it. When using the Internet to market your business, if there is a story, you can get more attentions because people love to see stories. Also, customers want you to hear them. Another strategy that the businesses should be using is to build up their relationship with their customers. Furthermore, social media platforms are now being used very widely. People rely on Internet more than before and people now love to check on social medias thus, it is a good way to market themselves if the business have a social media such as Facebook, Twitter, etc.

Internet Marketing lessons

In this internet marketing class I have learned about the power of a powerful message. Sharing a story that inspires your audience can be the best way for customers to have a genuine interaction with your brand. Using humor is also a way to relay a heartfelt message from your brand.

Also I learned about the importance of messaging your audience with relevant information at the right time. If they are constantly bombarded with marketing messages from one brand they will begin to ignore the all together and block them out with the other thousands of messages they are exposed to everyday.

Lastly, using Facebook and Twitter as a resource to interact with customers is an important factor. Just because you can share every single marketing message doesn't mean you should. The 80/20 rule should be applied to every internet marketing strategy.  

Listen, Learn, Deliver...

Internet marketing introduced many new methods of interacting with customers on a much more personal and cost effective level than in decades past.  While social media, mobile advertising, and user generated content have opened up many new avenues, three elements remain key in developing a successful online campaign.

Listen
The basic underlining concept of marketing is to identify a customer's needs or wants.  Without this principle, marketers, product designers, and engineers often miss the whole point of why their product or service exists in the first place - to alleviate the pain of a customer's unfulfilled need or want.  Yet, so many companies fall victim in failing to understand and implement this very important concept.  They fail to listen to their customers.  It becomes even more important with Internet marketing as we discover new ways to reach and interact with customers to provide near-instant satisfaction.

Learn
Many of these new fangled techniques developed in Internet marketing are still in their relative infancy...especially compared to traditional newspaper advertising.  The pace at which new technologies emerge is so fast that often marketers take too long trying to perfect a product offering causing them to ultimately miss a prime opportunity.  Thus it is essential to not be afraid to make mistakes along the way as long as we are able to learn from them and improve upon our flaws.  No one is perfect, it is a fact of life and it proves once again that we are all human.

Deliver
Once marketers listen to what their customers want and learn how to improve upon their existing strategies it becomes absolutely critical to deliver on the expectations they have set upon their target market.  Most will forgive a minor flaw, but a huge debacle is not only hard to solve; it becomes increasingly easier for unhappy customers to publicize the gaffe into the blogosphere and eventually into the main media.  No company wants to face such a public relations nightmare as it could potentially lead to huge negative repercussions.  Hence, the ability to deliver and execute on a product offering becomes even more important as it essentially separates the winners from the losers.